Do tell: since when did Sriracha become a popular flavor?
In my school days, Sriracha was an uncommon currency. You could only get it from Asian grocers or from one of the many Indonesian students. We had it for dorm room ramen (which was against the rules at our college, I kid you not), chicken tenders, and Hungry Howie’s pizza. It felt like we’d shared a best-kept, lesser-known secret. Hipsters didn’t exist back then, so don’t even start.
Now? Far from the oblique status it once enjoyed, Sriracha is everywhere. In your chips. Your ranch dressings. Your OREOs.
Pictured: Not hipster Tabasco.
But rather than decry the outing of a great, mid-2000s flavor secret, I think it’s cause for celebration. Every decade brings new flavors to the forefront, and I’m excited for what’s next: